Our story
Hair is our first love and that’s why we design products differently, to perform brilliantly. Starting life as an idea in a salon in 2003, our maverick of a founder, Shaun Pulfrey, took his vision of a hairbrush that detangles hair easily, without frustration or damage, to Dragon’s Den UK, (and after a minor rejection) left even more determined to grow his idea to be the award-winning haircare brand that we are today.
It all started with our unique two-tiered teeth technology, but the innovation never stops – we continue to create one-of-a-kind products that work hard for you and your hair. Using our expert knowledge, we cater to each hair type, whether it’s straight to wavy, fine and fragile, or curly and coily - that’s why we’re the cult classic loved by so many, from influencers and hair stylists to our loyal customers.
We understand that your hair is a reflection of your unique identity and an expression of your inner self. Good hair days elevate your confidence and mirror a positive self-image. And it's not just about looking good, it's about feeling unstoppable. Our tools do more than just detangle; they're your daily dose of confidence. With every stroke, they empower you to face life’s knots with ease. So, brush off the tangles, believe in yourself (and the power of good hair), and remember – with Tangle Teezer by your side, life's a smooth journey. Life, untangled.
Our Values
Innovation
Designed differently, performs brilliantly
Innovation is where our story started and where it continues. Informed by professional stylists, consumer insight and scientific lab testing, our expert knowledge of hair types has been vital in creating solutions that will best serve those hair types. From the unique two-tiered teeth technology that we, and our customers, believe in, to the gaps in the market we’re filling with our one-of-a-kind products, hair health for all is our ultimate goal. We have the solutions that work smarter, so our customers spend less time mechanically damaging their hair. Less mechanical damage means less breakage. Less breakage means stronger hair over time. Stronger hair means healthier-looking hair. And healthier-looking hair is smoother, shinier and more defined - giving our customers the confidence they crave.
Respect
For hair & the planet
We’re a brand that cares - we care about our customers, we care about hair and we care about how we treat the planet we all live on. Our mission is to reinvent the way all hair is cared for, and that includes playing our part in building a sustainable future. Making innovative haircare in the most sustainable way we can is important to us, reducing our carbon footprint and the amount of waste we produce, so we can keep being brilliant – for our customers, for our planet and for the future. We don’t have all the answers right now, but we believe in making a positive difference and forever evolving. We tell our customers about the steps we’re making, including our recycling programme and moving towards using sustainable materials or plant-based materials, à la the Plant Brush, wherever it’s relevant, but we don’t greenwash or allude to doing more than we currently are.
Diversity
No one-size-fits-all
We cater for all hair types. We believe representation matters - from the hair types we celebrate to the bodies we show, we want everyone to feel seen, included and held through the imagery we show and the messaging we craft. From acknowledging balding and hair loss, to curly locks and dreads, we celebrate hair diversity and we believe it’s important to never assume we have included everyone. It means listening, learning, showing up to do the work and advocating for greater visibility for those who haven’t felt visible.
Simplicity
It just works, intuitively
We are about long-term hair health, not short-term solutions - no shortcuts here! That means no harmful products and fake claims. It means educating our customers on what to look out for, what to avoid and how to give their hair the TLC it deserves. We don’t exaggerate and we don’t over-promise, but we believe in our products and how they work. Our solutions are simple and easy-peasy-perfect for those who want to take their hair game to the next level.
